these details Massachusetts, Virginia & New Jersey Have Usa's highest Gluten Free E-demand increase Rates - See Why!
Recently, determination was performed for Gluten Free Pages on the increase of whole country gluten free e-markets (using Google data) for the U.S., Australia, Canada and the Uk.
Massachusetts, Virginia & New Jersey Have Usa's highest Gluten Free E-demand increase Rates - See Why!
That research showed that the Us (42%) and Canada (18%) had the largest increase (gluten free searches on Google from 2004 to 2009), while Australia had 10% per annum increase and Uk essentially zero.
This information is tempered by the actual base level of searches in each country. Previous determination of what is termed 'Celiac searches / mth' within each country ranks the four countries of interest as : Australia (4.2 searches), Canada (3.3), Usa (2.7) and Uk (2.2). The determination adjusts values to take inventory of internet usage and Google shop share. Of policy the Us has the largest people of each country under determination so in absolute terms the Us has the most searches (over 3 million) however 'searches per celiac' gives a truer indication (level of saturation) of a shop in each country.
The Gfp Matrix is a design that compares a country's 'celiac searches per month' V 'Gdp per person'. This determination shows that there is a logarithmic association between these two variables. That is, the greater the wealth of a country, the higher the determination and the higher the e-demand for gluten free products.
To good understand the dynamics of these each countries markets it is best to analyze the lowest level of determination that Google allows - down to state level. Firstly consider the Us.
American States
Following this ideas of country wealth being associated to the level of gluten free shop maturity, it is useful to collate the top ten economic Us states with the lowest ten states and see if this rule applies within countries.
The data below is "measured by average household income" and is sourced from: The U.S. Census Bureau in 2007.
The 10 richest states with the top average household income
State Income Population
Maryland ,144 5,296,486
New Jersey ,470 8,414,350
Connecticut ,422 3,405,565
Hawaii ,160 1,211,537
Massachusetts ,963 6,349,097
New Hampshire ,683 1,235,786
Alaska ,393 626,932
California ,645 33,871,648
Virginia ,277 7,078,515
Minnesota ,023 4,919,479
The 10 poorest states with the lowest average household income
State Income Population
Montana ,627 902,195
Tennessee ,315 5,689,283
Kentucky ,372 4,041,769
Louisiana ,337 4,468,976
Alabama ,783 4,627,851
Oklahoma ,770 3,450,654
Arkansas ,599 2,673,400
West Virginia ,059 1,808,344
Mississippi ,473 2,844,658
Us Poorest States Analysis
For the three poorest states in the Us, Google "does not have sufficient hunt volume to show graphs." Of the other seven, data only starts in late 2008 and is very intermittent and unreliable.
You might consider that the Google data cut off applies because of low searches caused by low state populations. This might seem also seem to be the case for rich states too as the three 'rich states' out of the top ten that do not have data description (Hawaii, New Hampshire, Alaska) All have populations under 1.3 million people. however two of the rich states that Google's does description data for: Connecticut (pop 3,405,565) and Minnesota (pop 4,919,479) both have lower populations than four of the poorest ten states that don't have a Google record.
This rules out people size as the only predictor of data availability or shop maturity. Two introductory likely causes that may lead to lack of data for low wealth populous states is that they are likely to have low internet usage and low determination rates. Without diagnosis, their need for gluten free products would not exist and hunt examine would be very low.
Us Richest States analysis
Data is available for Maryland, New Jersey, Connecticut, Massachusetts, California, Virginia and Minnesota. Data is not available for Hawaii, New Hampshire, Alaska.
The similarity in increase profiles between the All American increase trend and the wealthy states suggests that these states have the most follow on the total countries increase in general. It is noted that the vast majority of these wealthy states are all geographically close by to each other in the north east of America, so they are likely to have cultural similarities.
The 'All American' gluten free e-demand increase trend is one of the top of all the advanced countries under analysis. Of the top ten wealth states in the Us, California has the largest people but has only an average shop increase rates, compared to the other rich states. High wealth is likely to be contained in its largest cities like San Francisco and La with regional wealth and interest in gluten free searches reducing the unabridged increase rate. Also as a whole the state is likely to have achieved its increase relatively early and may have a high absolute hunt numbers already, reducing its increase rate potential.
Lowest increase rate High Wealth states
Connecticut and Maryland are the first and third top wealth states in all of America yet over the last couple of years they have had the lowest of the rich states increase rates. In particular Maryland has the top 'wealth per population' value and the lowest increase profile. This could mean that it has already peaked in absolute hunt terms or that it naturally isn't growing as fast as expected. Of equal influence maybe that Maryland state while having a high people of 5,296,486 and a high density of 222 people per quadrilateral km, however it has a relatively small 'largest city' of Baltimore with nearby 635,000 people.
Connecticut is the third richest state but only has a people of 3.4 million people. Connecticut area is 12,548 quadrilateral km with a people density of 279 people per quadrilateral km but again its largest city is Bridgeport with a people of 140,000. It is believed that also the need to have a minimum state population, that a relatively high urbanization may be required to accomplish important mass of both diagnosis, word of mouth and a titanic gluten free market.
Highest increase rate High Wealth states
Massachusetts(popn 6,349,097, sq km 20,305, popn density 320) is said to have most of its people in the Boston metropolitan area. Boston itself has a people of 600,000.
Virginia is the top increase of the wealthiest states. (popn 7,078,515, Area is 102,547 sq km, popn density 75). The people density is low, but this is because compared to the other states analyzed above, it has one of the largest areas. however with its large area, it still has a very high level of urbanization, with its top five cities accounting for nearly 1 million people: Virginia Beach, 438,415; Norfolk, 231,954; Chesapeake, 218,968; Arlington, 195,965; Richmond, 193,777;
For America, It would appear that high wealth, high urbanization, and states above four million people are needed to originate the top increase in gluten free demand.
Australia
Australia's three most populous states and capital cities (abs data June 2007) are:
Nsw 6,888 M (Sydney = 4.334M)
Vic 5.204 M (Melbourne 3.805 M)
Qld 4.181M (Brisbane 1.857M)
Total Australia people = 21.015 M
From the people information it can be seen that the three largest states in Australia contain the majority of Australia's population, and within those states, the populations are largely within the capital cities.
At the start of this description it was stated that Australia has a 'celiac hunt per month' value of 4.4 compared to America's 2.2. Thus while Australia has a much higher hunt value per celiac, its gluten free hunt increase rate is much less than America because it is closer to maturity and plateuing.
The net worth data shows that apart from house prices (much higher in Sydney than Melbourne) that Sydney and Melbourne have a similar wealth profiles. As these two cities have similar populations, level of urbanization, wealth, study and race profiles it can be seen that their gluten free increase trends are also very similar. Also note that just like the less populous states in America, Brisbane is the lower wealth and lower people capital city, of the three states analyzed in Australia, which has resulted in it having the lowest increase trend of the three largest states.
The high level of urbanization (large proportion of state populations in large cities) seems to be one of the main reasons that Australia's 'celiac hunt / mth' rate is higher than the Us.
Conclusions
From the determination of America's top ten wealthiest states and Australia's three wealthiest states, it appears that the wealth of a state (per person) is a good indicator of the gluten free searches increase trend (and most likely the awareness of celiac disease). The top 'wealth per person' states have a much higher increase rate of gluten free markets compared to the poorer states. This suggests that the markets are still in their infancy as the high wealth states are growing fast but beginning off a low base. This is in line with general low determination rates.
It also appears that there is a people threshold for states where gluten free registers in the 'publics consciousness' to have them hunt in sufficient numbers to be recognized by Google. For example Connecticut (population 3,405M) is the third richest Us state (per person), but it has one of the lower populations and lower urbanizations, which leads to one of the lowest increase trends of the wealthy Us states. Queensland's capital, Brisbane (population 1. 857M), is a lower proportion of the state's total people (compared to Nsw and Vic) which leads to Qld having a gluten free hunt increase profile that is substantially lower than Vic or Nsw.
It would also appear that a high wealth states with high urbanization are also likely to have potentially higher educated populations and more likely to seek out resolutions to health conditions such are caused by things like celiac disease.
Wealthy states that are more rural populations are likely to have less entrance to internet, and have less experienced (regarding celiac disease diagnosis) doctors causing less gluten examine and low gluten examine increase rates.
At the other end of the scale it appears that the largest wealthy states are likely to have already generated a titanic base for gluten free searchers any years ago and thus the relative increase trends of the wealthy most populous cities in America (California) and Australia (Sydney) are not the top increase trend states because they are beginning off a high base and may be slightly more mature markets.
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